There is nothing the TikTok girlies like a lot more than a superior dupe (or replicate), as evidenced by the #dupe which has more than 6.5 billion sights to date. There are even influencers who have developed professions atop the explosion that is dupe culture, normally peddling more cost-effective Amazon alternate options as an alternative of the authentic, much more costly matter. That reported, acquiring been a preteen girl in the early aughts with a penchant for highly-priced purses and no profits, I can verify that the infatuation with dupes isn’t new, nor is the strategy of a “destination dupe” — though that has not stopped it from using on a new lifestyle on TikTok in the 12 months 2024.
So what, pray inform, is a desired destination dupe you check with? In shorter, it is an option to another well-known spot which is either less costly, much less crowded or, in the best of instances, equally. And, crucially, it is not a “hidden gem” or off-the-beaten-path place, but fairly a very similar vacation spot. For illustration, Albania in lieu of Greece, or at a extra granular degree, Antwerp rather of Paris.
Tourists are subscribing, too. For every Expedia, Resorts.com and Vrbo’s joint report “Introducing Unpack ’24: The Developments in Travel,” location dupes like Paros (for Santorini), Curaçao (for St. Martin), Liverpool (for London), Palermo (for Lisbon) and Quebec Town (for Geneva) all professional a noteworthy uptick in searches through the earlier year.
By and massive, it is pretty harmless as trends go. Right after all, anybody who has their coronary heart set on Paris could go to Antwerp in addition to Paris but not in lieu of Paris. Paris is a person of the most touristed cities in the total earth, and for a motive. The same can be said for the overwhelming bulk of the places that, in TikTok’s belief, warrant a dupe.
What I do consider, however, is that social media has a inclination of generating spots even worse, not greater — the Amalfi Coastline for the duration of (and even prior to) Tomato Girl Summer season, for occasion. In 2022. Rebecca Jennings wrote of the famed Positano, “[t]he Instagram money of the earth is a awful put to be.” Tourism can be a fantastic detail, but above-tourism — which social media has a sure propensity for driving — is unsafe. We need to have only search to Venice or Bali to find evidence of that.
Which sales opportunities me to my subsequent stage: there are most certainly spots (Venice and Bali) that could stand to gain from having a dupe, if only — as Fodor’s Scott Laird pointed out — to safeguard their pretty existence. The trouble? These locations are not the aim of the TikTok development.
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