What is on the menu? 5 foodstuff development predictions for 2024

The food items and beverage industry is evolving, but what trends will shape the sector in the following 12 months? Come across out New Food’s craze predictions here…


It is the start out of a new year which, for New Food stuff, indicates hunting in advance to the future twelve months and predicting what trends will dominate the food and beverage industry in 2024.

This year, New Food’s Grace Galler has termed on many members of the New Foods Advisory Board who have been preserving their ear firmly to the floor in order to comprehend particularly how the food items and beverage landscape will form up in 12 months forward.

There is no crystal ball to establish what the trends the food stuff sector will be properly accustomed to come December 2024, but there is exploration and gurus in the discipline to support up improved fully grasp the evolving preferences, improvements, and societal shifts that will most likely determine the field.

So what will be taken off the menu this calendar year? And how may possibly tastes be changing? Let’s look into.

A gut experience about probiotics

At the start off of just about every yr, several shoppers switch their awareness to well being and nutrition. With Mintel predicting that “healthy ageing will be redefined by debunking ‘old’ stigmas and prioritising extending consumers’ healthier years”, what’s poised to working experience a surge in desire throughout 2024?

Intestine well being had been a trending look for on Google during 2023, with fascination drastically rising in the final quarter of the 12 months. Many thanks to an progressively informed purchaser foundation prioritising wellness, there has currently been a surge in products and solutions tailor-made to support digestive wellbeing.

Probiotics, prebiotics, and practical food items may possibly properly get centre stage in the months forward, merchandise that present a varied array of alternatives aiming to stability and nourish the gut microbiome. From fermented foods like kimchi and kombucha to modern probiotic-infused snacks and beverages, the evolving industry reflects an interest in promoting gut nicely-remaining.

With research from the likes of the World Prebiotic Association highlighting that “probiotics, prebiotics and polyphenols have been proven to benefit the microbiota and to cut down hazard of CVD”, education and learning bordering this craze is abundant and lets people to take into account the prospective backlink involving intestine overall health and overall wellness.

Sterling Crew, President of the Institute of Foods Science and Technological know-how (IFST) and New Food items Advisory Board Member agrees that intestine wellness is probably to just take centre phase in 2024: “I have a intestine emotion that we will see the emergence of the microbiome currently being a driver in new meals development.

“In the latest years it has become a crucial ever more apparent that a intestine entire of friendly microbes is critical for our fantastic overall health. We are collecting better awareness about how our intestine microbiome and meals impacts our mood and standard health. Scientists are nevertheless finding out about accurately how food stuff influences us but it does seems like the intestine microbiome performs a key component.”

“With goods which have about five billion dwell cultures from 14 strains of microbes. I imagine this kind of progress will turn into new mega craze in the potential.”

Preferences from about the earth

Components are not just parts anymore. They are a gateway to checking out tastes from all four corners of the earth and, in 2024, its most likely that buyers will keep on to investigate and embrace an eclectic array of global preferences and culinary traditions.

Searching for authenticity and journey in their eating encounters, consumers are fostering a culinary revolution that not only celebrates world wide variety but also encourages food items and beverage creators to take a look at new frontiers in flavour profiles.

Uren Foodstuff Elements has forecasted that world wide delicacies will be a significant affect in the course of the approaching year, with a precise focus on flavours and substances from Africa, South America and the Middle East.

world food

Worldwide cuisine will be a “major influence” in 2024, according to Uren Food stuff Ingredients

“We assume client demand from customers for adventurous world wide fusion cuisine to go on. People are normally on the lookout for unique and unique flavours from unique cultures, producing it a good option for cooks and food stuff manufacturers to get creative with their menus,” Uren revealed in a report.

On this subject matter, Mecca Ibrahim, Co-Founder of Females in the Food stuff Industry and New Food items Advisory Board member shone a highlight on Korean and South East Asian late-evening foods, predicting that they will be “bigger than ever” this yr.

“We have now seen the large increase in meals and ordeals motivated by K-Pop and K-Dramas this kind of as Squid Sport. The West Conclusion is previously showing signals of late-night foodstuff not staying based mostly all over falling out of a night time-club and then eating a kebab or KFC, but healthier trends of elaborate frozen desserts, teas and versions of sweetcorn are having hold.

“Flavours from Korea, Thailand, Vietnam, Southeast Asian, Japan and the Philippines demonstrate no signal of abating and I imagine that Korean Gochujang will grow to be as ubiquitous as Sriracha was in its working day and may well even be noticed in takeaways together with brown sauce, mayo and vinegar.”

This yr beckons food items enterprises to not just tap into but embrace the flavours and authenticity of a variety of cultures, potentially redefining menus and product traces.

AI fuelled food items basic safety

Artificial Intelligence (AI) has been a incredibly hot topic for a while now. Greatly talked over at New Food’s Food items Integrity World-wide conference, specialists gathered to ascertain just how this impressive device can be employed to improve meals protection. In reality, Crew informed New Food items that he thinks it could “play a major part in assisting to reduce earth hunger”.

Shaping the future: 5 takeaways from Foods Integrity World 2023

But how is it helpful? The software of AI can be extended throughout the whole foodstuff supply chain, leveraging predictive analytics, device learning, and actual-time checking to boost safety protocols. It can also be adopted by big and little scale production enterprises to recognize hazards, aid swift intervention and stop contamination or outbreaks.

When requested how he consider AI could remodel the sector in 2024, Crew shared: “I imagine that we are all still coming to conditions with the opportunity impact of AI. I personally believe that that we are going via the fourth industrial revolution. I imagine it will allow us to provide an even larger level of food safety.

“By employing AI and optical imaging we could quickly and precisely detect pathogens in food, serving to to avert foodborne outbreaks and sicknesses. AI will enable us to turn out to be far more knowledgeable of food stuff protection risks in our producing environments and be equipped to pinpoint corrective steps. It will assistance us boost crop yields, high quality, nourishment and traceability even though lowering useful resource use and ideally help to eradicate food items squander.”

On the other hand this rising technological know-how does not come without having its concerns, with Crew noting that it will “undoubtedly” switch a quantity of meals sector specialized positions.

Significantly less ultra-processed

Back again in October 2022, the Uk Governing administration introduced a restriction on the marketing of higher in extra fat, salt or sugar (HFSS) goods, something that induced rather a stir in the sector.

Nevertheless the restriction of HFSS solutions by place came into drive on 1 Oct 2022, restriction by volume price tag will be activated on 1 Oct 2025. But where by does that depart us in 2024?

As aspect of its traits report, Mintel claimed that “clear communication will turn out to be needed to assist people make knowledgeable conclusions about how processed and ultra-processed meals and drink in shape into their diets”. With this in thoughts, producers and stores look to be actively reevaluating their merchandise portfolios and promoting approaches, with an improved aim on reformulating current solutions to minimize HFSS material.

In simple fact, CEO of Manufactured in Kent, Floortje Hoette, has seen that there has been some “really ground breaking impartial firms working with components, exactly where high-quality usually takes precedence and processing is regarded to make certain greatest style and minimum additives.”

Could the rising consciousness of the wellness implications related with ultra-processed foodstuff be driving a shift towards favouring complete, pure substances? Only the subsequent 12 months will explain to.

Localised food items options

However the Food stuff and Drink Federation (FDF) claimed that foods exports in the course of the very first 50 percent of 2023 rose to almost £12 billion, at the conclusion of very last calendar year, the Entire world Lender observed that, as of December 11, 2023, 19 nations around the world experienced implemented 27 food items export bans.

With cases of intense weather conditions impacting farming throughout the world, like the Indian rice scarcity of 2023, the interconnectedness of world foods trade has witnessed a change and forced the sector to re-examine trade involving nations around the world.

Speaking on our “Food to Go” podcast, Professor Chris Elliott warned the field that, owing to the “ongoing impression of a local weather crisis, we have to count on additional and a lot more foods shortages.

“The contemporary create source chains are now pretty stretched. We’ve experienced enormous local weather issues occurring in distinct pieces of the environment the place we supply a lot of our food items stuffs from. I imagine extra empty grocery store shelfs for more time is my prediction for this 12 months,” ongoing Elliott.

So how really should the food stuff and beverage sector respond to this about prediction? Very well, in accordance to Elliott, 2024 is a critical yr to take into consideration deglobalisation “looking after your own inhabitants, and building guaranteed they are fed properly”.

With the Setting Secretary, Steve Barclay, lately saying designs to back again British farmers by utilising “clearer labelling” for British food items produce, such as the use of a Uk GI logo on food items packaging, the urgency for individuals to help farmer’s near to residence is evident.

The food stuff sector is no stranger to adaptation. We witnessed 1st-hand just how agile it can be during difficult durations these as the COVID-19 pandemic. With climate improve currently being a issue all over the world, the urgency for individuals to help farmers close to house turns into increasingly apparent, signalling a likely shift in direction of extra in-region meals consumption in 2024.


Relevant topics

Beverages, Food Security, Meals Protection, Overall health & Diet, Substances, High quality investigation & good quality control (QA/QC), Recruitment & workforce, Regulation & Legislation, Exploration & advancement, retail, The consumer, Trade & Overall economy, World Food stuff