Spot DC picks DCI to oversee PR attempts in Canada
Place DC, the destination marketing firm for Washington, DC, has selected Growth Counsellors International (DCI) as its public relations agency of report in Canada as of Jan. 16, 2024.
The collaboration aims to elevate the profile of Washington, DC as a premier journey destination among Canadian audiences, in accordance to a news launch.
Location DC has a longstanding trade existence in Canada and will now interact for the very first time in public relations attempts in this sector.
“We are excited to announce our partnership with DCI as we intensify our initiatives to attract Canadian guests to Washington, DC,” said Elliott L. Ferguson, II, president and CEO of Spot DC. “As we focus on developing intercontinental visitation due to the fact of the economic influence on the regional economic system, DCI’s skills will be instrumental in promoting the one of a kind points of interest and cultural richness of Washington, DC, further more enhancing our connection with Canadian travellers.”
Siobhan Chretien, senior director of DCI Canada, mentioned it was an honour for DCI to be picked as the company of report for Place DC in Canada.
“Washington, DC is a dynamic and fascinating place, and we are eager to share its tales with the Canadian sector. Our group is dedicated to leveraging our know-how in tourism advertising to drive awareness and fascination in the unparalleled encounters awaiting Canadian travellers in Washington, DC,” Chretien reported.
With 45 for each cent of Canadians planning a excursion to the U.S. in the upcoming 12 months (in accordance to Manufacturer United states of america and Global Trade Administration), concentrating on this critical market place signifies a important opportunity for Washington, DC to improve visitation from Canada, the advertising and marketing company says.
“Doing the job with DCI marks a new chapter in our dedication to the Canadian industry,” claimed Theresa Belpulsi, SVP, tourism, athletics and customer companies at Destination DC. “Canada is the greatest intercontinental sector for visitation to the U.S., so there is a good excitement in strengthening our ties with Canadian travellers. Creating on our trade initiatives in Canada, we are now excited to increase our outreach with tailor-made PR initiatives, aiming to share the distinctive experiences identified only in Washington, DC.
Work will emphasis on utilizing innovative PR procedures and media relations to highlight the destination’s exceptional offerings and maximize visitation from Canada.
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