NHL names Tourism Prince Edward Island official vacation desired destination partner

NEW YORK & TORONTO – Tourism Prince Edward Island (PEI) and the National Hockey League (NHL®) now declared a multiyear North American partnership, naming Tourism Prince Edward Island the Official Journey Spot Husband or wife of the NHL.

The new partnership delivers Tourism Prince Edward Island with an array of marketing property and special designations that will join the manufacturer with the NHL and its admirers by means of the NHL’s huge marketing and advertising, digital and social media channels.

Prince Edward Island will acquire broadcast publicity during tentpole NHL occasions by means of Digitally Enhanced Dasherboards, the League’s state-of-the-art approach to dynamic dasherboard advertising. The partnership will also deliver a League enterprise conference to PEI attended by League partners, employees and other guests.

As section of the partnership, Tourism Prince Edward Island’s model will be shown as a result of numerous promoting activations in the course of tonight’s Boston Bruins vs. Tampa Bay Lightning sport in Boston, a crucial market for Prince Edward Island tourism.

Throughout the 2024 NHL® All-Star Weekend in Toronto, NHL fans experienced the chance to take a look at Tourism Prince Edward Island’s All-Star Clubhouse at the 2024 Hyundai NHL Fan Fair™ and witnessed persuasive Tourism PEI on-web site activation, branded Digitally Improved Dasherboards and in-arena signage.

“When our Island’s tourism marketplace was furnished this option, Tourism Prince Edward Island and the Govt of Prince Edward Island regarded how enormous this partnership could be. The NHL is a trusted business with significant achieve – owning millions of loyal NHL viewers looking at PEI on their screens has thrilling opportunity and the manufacturer affiliation with the NHL is a pure suit for our province,” explained the Honourable Cory Deagle, Minister of Fisheries, Tourism, Activity and Tradition. “This collaboration not only strengthens our place as a premier tourism desired destination but also presents us with a platform to interact with the NHL’s global lover foundation as Prince Edward Island appears to be like to expand and reinforce our tourism model.”

“This new partnership between Tourism Prince Edward Island and the Nationwide Hockey League not only underscores our collective visionary tactic of expanding tourism on the Island, but also guarantees to fortify and elevate our brand name as a should take a look at vacation spot,” states Corryn Clemence, CEO of the Tourism Industry Association of Prince Edward Island (TIAPEI). “As the Tourism Field Association, we rejoice this monumental achievement and anticipate the beneficial influence this collaboration will have on showcasing the unparalleled natural beauty of Prince Edward Island to a world wide viewers.”

“Through our partnership, we glimpse forward to showcasing all of the greatest Prince Edward Island has to supply to our passionate followers,” reported Keith Wachtel, NHL Main Small business Officer & Senior Government Vice President. “Prince Edward Island has a wonderful background with the NHL as 35 Gamers from PEI have played in the League, and we are excited to emphasize what an remarkable vacationer location Prince Edward Island is.”

NHL and the NHL Shield are registered logos and the NHL All-Star symbol and NHL Lover Fair name and logo are emblems of the Countrywide Hockey League. NHL and NHL group marks are the property of the NHL and its groups. © NHL 2024.  All Rights Reserved.

About Tourism PEI

Tourism PEI was established as a provincial crown corporation in June 1999 and champions Prince Edward Island’s tourism sector and markets the province as a leading vacationer spot.

About Prince Edward Island

Prince Edward Island is renowned for its scenic beauty, fresh farm make, ample seafood, comfortable speed of lifetime and the warmth and authenticity of its citizens. Effortlessly available by air, sea and the longest bridge in Canada, PEI gives leading lodging, major notch golf classes, the warmest waters north of the Carolinas and a assortment of outdoor functions for all ages and paces of lifestyle. 

Right here, mother nature and fashionable life co-exist albeit, it’s a great harmony. As a small island, our surroundings and ecosystems are fragile. Islanders identify the significance of steps to mitigate and defend our natural environment so that crops prosper, shellfish thrive and readers could keep on to take pleasure in the elegance of this place.

To master about Prince Edward Island, check out www.tourismpei.com

About the NHL

The Nationwide Hockey League (NHL®), launched in 1917, consists of 32 Member Clubs. Each workforce roster reflects the League’s intercontinental makeup with players from far more than 20 nations represented, all vying for the most cherished and historic trophy in skilled athletics – the Stanley Cup®. Each individual 12 months, the NHL entertains extra than 670 million followers in-arena and by its companions on countrywide television and radio much more than 191 million followers – league, team and player accounts merged – across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube and additional than 100 million admirers on the net at NHL.com. The League broadcasts games in more than 160 nations and territories via its rightsholders which include ESPN, TNT Sporting activities and NHL Community in the U.S. Sportsnet and TVA Athletics in Canada Viaplay in the Nordics, Baltics, and Poland YLE in Finland Nova in Czech Republic and Slovakia Sky Sporting activities and ProSieben in Germany MySports in Switzerland and CCTV5+ in China and reaches fans around the world with online games offered to stream in every single place. Enthusiasts are engaged across the League’s electronic property on cellular gadgets through the totally free NHL® Application throughout 9 social media platforms on SiriusXM NHL Community Radio™ and on NHL.com, accessible in 8 languages and featuring unparalleled entry to participant and group stats as effectively as each and every regular-year and playoff sport box rating dating back again to the League’s inception, run by SAP. NHL Primary Productions and NHL Studios create persuasive authentic programming featuring unparalleled obtain to gamers, coaches and League and crew personnel for distribution throughout the NHL’s social and digital platforms.

The NHL is committed to constructing healthy and vivid communities working with the sport of hockey to rejoice enthusiasts of every single race, colour, religion, nationwide origin, gender identification, age, sexual orientation, and socio-economic standing. The NHL’s Hockey Is For Everyone® initiative reinforces that the formal plan of the sport is a single of inclusion on the ice, in locker rooms, boardrooms and stands. The NHL is increasing entry and option for people today of all backgrounds and abilities to perform hockey, fostering more inclusive environments and expanding the sport through a bigger diversity of individuals. To day, the NHL has invested extra than $100 million in youth hockey and grassroots courses, with a determination to invest an extra $5 million for diversity and inclusion systems in excess of the following yr.