Ex Clif Bar, Sweet Earth execs intention to disrupt ‘tired’ canned food items classification

The Eureka moment for co-founders Kat Kavner (a branding and marketing and advertising professional who put in her formative a long time at Sweet Earth and Clif Bar) and Jaime Tulley (an operations skilled who fulfilled Kavner at Sweet Earth) arrived as they joined hordes of shoppers heading to the canned food aisle to inventory up on pantry staples in spring 2020.

“It seriously was birthed by COVID-19 and the stay-at-dwelling orders,”​ Kavner instructed FoodNavigator-United states of america. “Like everybody else, we were being likely to the grocery retail store and loading up on canned foodstuff, but the category seemed quite staid and stagnant, and we had this lightbulb minute.

“Could we wholly reimagine canned foodstuff, setting up with an unrelenting emphasis on flavor and excellent and building food that resonates with a new generation of young people today?”

She added: “The basic benefit proposition of canned food stuff is truly strong and it even now feels applicable to a contemporary client. It’s handy and reasonably priced with actually significant residence penetration. The foods squander piece is also significant. We waste so a great deal new meals as it is difficult to strategy when you happen to be likely to use everything, so we want to enchantment to a new era of household cooks.

“So we did some client tests on the thought and sent out a survey to about 100 individuals that ended up 2nd, 3rd degree connections to test and get absent from pals and family that ended up just cheering us on… and the ideas and taste profiles appeared to quickly resonate with folks.”

Heyday founders COO Jaime Tully (left) and CEO Kat Kavner (appropriate). Impression credit score: Heyday Canning Co

“Beans are an amazing resource of plant-primarily based nourishment and they’ve been owning a second in the culinary spotlight more than the previous handful of several years..​.” Kat Kavner, co-founder and CEO, Heyday Canning Co