Cash Square and Process Co. Announce Groundbreaking of New ROOST Condominium Lodge in Charleston

The New Project Will Deliver 50 Condominium Hotel Models to Charleston’s Historic Downtown in 2024

CHARLESTON, S.C., July 21, 2022 /PRNewswire/ — Cash Square, one of the nation’s major sponsors of tax-advantaged true estate investments and an energetic developer of multifamily communities, and Approach Co., a genuine estate management, development and layout business rooted in hospitality, right now held a groundbreaking ceremony for a new design-forward, 50-unit progress bridging the boutique hotel encounter with condominium-fashion living, positioned at 529 King Avenue in Charleston’s historic downtown.

The $61 million project created by acclaimed Morris Adjmi Architects will function 52,700 sq. feet of area comprising a combine of studio, a person-, two- and a few-bedroom apartment hotel models, a rooftop lounge, and 27,700 square toes of rentable house. Method Co. will function the property’s rooftop lounge, drawing on major experience in food and beverage operations to generate a room that serves equally as an amenity to company and locals.

Attendees provided Money Sq. executives Louis Rogers, founder and CEO, and Whitson Huffman, main approach and expense officer System Co.’s CEO and co-founder, Randall Cook dinner, and president and co-founder, David Grasso and Kathy Crawford, regional director of the Place of work of U.S. Senator Tim Scott (S.C.). With construction now underway, the hotel house is slated for completion in early 2024.

“Funds Square is an lively developer of luxury properties in escalating markets within just the Southeast and we couldn’t be much more happy to begin development on our inaugural task in Charleston,” explained Whitson Huffman, main tactic and expense officer. “Charleston is a leading market place, household to a expanding group of substantial-revenue households and 1 of the nation’s most well known tourist places. 529 King Avenue will lead to this legacy and develop into a premier spot for regional citizens and visitors alike.”

The residence will be the city’s to start with large-style, prolonged-continue to be hotel idea blending the convenience and practicality of an condominium with the features and design and style of a boutique lodge, making a non permanent living environment ideally suited for a lengthy-term keep.

“We are thrilled to split ground on our initial ROOST Condominium Resort in South Carolina and our next venture in the city of Charleston,” said David Grasso, President and Co-Founder of Approach Co. “ROOST will present visitors in Charleston a relaxed remain in a wonderfully developed condominium that feels like a residence and the adaptability to continue to be a couple evenings or a handful of months. The building’s layout by Morris Adjmi Architects is outstanding it will be a fitting enhance to the classic architectural attraction of Charleston.”

Situated in the extremely sought-following “Upper King” part of downtown Charleston, which is residence to a focus of luxury retail suppliers, eating places and nightlife, the new condominium resort will provide as an perfect lodging for the city’s higher volume of once-a-year people. The Upper King Road community also supports a burgeoning tech and get started-up scene and represents a growth corridor and excellent demand from customers generator for bigger-close household and lodge growth.

House renderings can be observed listed here and credited to Morris Adjmi Architects.

About ROOST Condominium Resort
ROOST Apartment Hotel is a substantial-style and design boutique extended-stay resort strategy, conceptualized by Philadelphia-dependent hospitality organization Method Co. A to start with of its form, ROOST introduces a clean solution to hospitality by mixing the consolation and practicality of an condominium with the facilities and design and style of a boutique lodge, creating a momentary residing atmosphere ideally suited for a extended-term keep. Built by Morris Adjmi Architects, ROOST gives studio, just one and two-bed room and penthouse flats with total-sized kitchens and modern day appliances in a superbly appointed house, which attributes present-day furnishings, antique components, personalized lighting, and one of a kind artwork. Featured facilities involve an artisanal espresso system curated by La Colombe, bicycle share application, and recurring resident receptions that associate with community distributors, while a committed 24-hour concierge desk and on-site services staff further enhance and make certain a memorable guest encounter. The very first locale, ROOST Midtown, opened in 2015 and characteristics 28 entirely furnished apartments their 2nd outpost, ROOST Rittenhouse, adopted in 2016 that includes 27 apartments and a communal lobby their third location, ROOST East Current market opened in January 2019 with 60 residences, an outdoor pool, and communal in Philadelphia’s Midtown Village neighborhood. The fourth area is the initial outside of Philadelphia – ROOST Cleveland, which opened in March 2022 and functions 62 apartments located downtown within just the historic May possibly making, a restoration of the city’s primary 1915 section keep, when their fifth location, ROOST Tampa, opened in July 2022 and consists of 97 flats inside Asher, a residential constructing inside the new Drinking water Road improvement. ROOST has programs to open destinations in other markets, which include Detroit, Baltimore and Charleston.

About Funds Sq.
Capital Sq. is a nationwide authentic estate firm specializing in tax-advantaged authentic estate investments, which includes Delaware statutory trusts for Section 1031 exchanges, capable possibility zone funds for tax deferral and exclusion and a serious estate investment have faith in (REIT). In recent yrs the enterprise has develop into an energetic developer of mixed-use multifamily properties in the southeastern US, with eight recent projects totaling roughly 2,000 condominium models with a total progress charge in extra of $600 million. Considering the fact that 2012, Money Square has finished extra than $6. billion in transaction quantity. Funds Square’s connected entities offer a selection of providers, which include owing diligence, acquisition, bank loan sourcing, home/asset management, and disposition, for a rising selection of significant-internet-worth investors, private fairness corporations, loved ones offices and institutional buyers. Considering that 2017, Money Sq. has been acknowledged by Inc. 5000 as a single of the speediest developing firms in the country for 4 consecutive years. In 2017, 2018 and 2020, the company was also ranked on Richmond BizSense’s listing of swiftest developing companies. Also, Money Sq. was stated by Virginia Organization on their “Most effective Destinations to Perform in Virginia” report in 2019 and their “Amazing 50” studies in 2019 and 2020. To discover much more, visit

About Process Co.
Method Co. is a Philadelphia-based hospitality, improvement, design and branding company started on the signing up for of traditionally compatible disciplines beneath 1 roof the company bridges the worlds of interior style and genuine estate advancement, while embracing the personalized style and design of goods, furniture, identities and experiences. Built from a workforce of individuals with comprehensive knowledge in the fields of finance, inside style and design, branding, architecture, urban planning and wonderful arts, Process company’s varied talent established forms the foundation of the firm’s interdisciplinary observe. The crew has been liable for the design and style, staging and development of hotel, cafe, and real estate projects, such as the ROOST Condominium Hotel brand, Whyle, Wm. Mulherin’s Sons Restaurant & Hotel and HIROKI restaurant, along with the newly opened boutique assets in Charleston, The Pinch, with options to extend their concepts to other major markets within just the US together with Detroit and Wilmington, DE.

Media Contacts:
Jill Swartz
Cash Square/Highlight Advertising Communications
[email protected]

M18/System Co.
[email protected] 

Supply Funds Sq.